Master Syllabus BA2273, Salesmanship

Credits 3 Lab Hours 0 Lecture Hours 3 Clinical Hours 0
Course Description
A study of the general principles, theory, practice and techniques of selling including analysis of customer personality, psychology of selling and development of sales personality. For each unit of credit, a minimum of three hours per week with one of the hours for class and two hours for studying/preparation outside of class is expected.

For each unit of credit, a minimum of three hours per week with one of the hours for class and two hours for studying/preparation outside of class is expected.

Program and/or Department Mission Statement

Prepare students to obtain a job in mid-management or marketing position, possessing the skills to make them successful employees and employers.

Academic Year
AY2025-26
SCCC Outcomes

Outcome #1: Read with comprehension, be critical of what they read, and apply knowledge gained from their reading to broader issues of the day.

Outcome #2: Communicate ideas clearly and proficiently in writing, appropriately adjusting content and arrangement for varying audiences, purposes, and situations.

Outcome #3: Communicate their ideas clearly and proficiently in speaking, appropriately adjusting content and arrangement for varying audiences, purposes, and situations

Outcome #5: Demonstrate the ability to think critically by gathering facts, generating insights, analyzing data, and evaluating information.

Outcome #7: Understand each other, moving beyond simple acceptance to embracing and celebrating the rich dimensions of other cultures by working as a team to learn, engage communities, exhibit cultural awareness, and create equity.

Outcome #9: Exhibit workplace skills to include respect for others, teamwork competence, attendance/punctuality, decision making, conflict resolution, truthfulness/honest, positive attitude, judgment, responsibility.

Course Outcomes

Determine employment opportunities in salesmanship.

Integrate ethics in salesmanship.

Determine need of successful selling.

Integrate communication into selling situations.

Analyze the selling process.

Apply selling steps to various situations.

Evaluate various types of selling.

Demonstrate a sales presentation.

Course Outline
  1. Developing a Personal Selling Philosophy
  2. Developing a Relationship Strategy
  3. Developing a Product Strategy
  4. Developing a Customer Strategy
  5. Developing a Presentation Style
  6. Development of Self and Others
Instructional Methods

Class lectures

Class discussions

Role Plays

Field Observations

Videos

Presentations

Instructional Resources and Materials

Textbook

Paper and pencil (or pen) for note taking.

Tape recorders are permitted (however, flash photography is strictly forbidden).

Your mind and your attention.

Methods of Assessment

The SCCC Outcomes 1, 2, 3, 5, 7, 9 will be measured by:

Exams

Assignments

Sales Presentation/Demonstration

Quizzes

SCCC Policy

Academic Calendar
Academic Integrity
Technical Help

Technical support is available by contacting the SCCC IT Department at itech@sccc.edu

Canvas Help:  canvashelp@sccc.edu

View Computer Minimum Requirements

Canvas Student Orientation

Americans with Disabilities Act (ADA) Statement

Seward County Community College (SCCC) is committed to ensuring digital and physical accessibility for all students, in compliance with the Americans with Disabilities Act (ADA) and Section 504 of the Rehabilitation Act. In alignment with the U.S. Department of Justice Title II accessibility compliance deadlines, SCCC continues to enhance the accessibility of its instructional materials, technology, and online content.

SCCC utilizes tools to evaluate and improve the accessibility of digital course content and help the College reach its compliance goals.

If you need support or academic accommodations due to a documented disability, please contact the Mental Health Counselor at 620-417-1106 or visit the Student Success Center in the Hobble Academic Building, Room A149.

To promote equal access, SCCC strives to provide captions and transcripts for all course videos and multimedia materials. If you encounter any issues with captions, transcripts, or other accessibility features in this course, please notify your instructor immediately so the issue can be addressed and corrected as quickly as possible.

SCCC remains committed to creating a learning environment that ensures all students can fully participate in academic programs and college activities.