For each unit of credit, a minimum of three hours per week with one of the hours for class and two hours for studying/preparation outside of class is expected.
Prepare students to obtain a job in mid-management or marketing position, possessing the skills to make them successful employees and employers.
Outcome #1: Read with comprehension, be critical of what they read, and apply knowledge gained from their reading to broader issues of the day.
Outcome #2: Communicate ideas clearly and proficiently in writing, appropriately adjusting content and arrangement for varying audiences, purposes, and situations.
Outcome #3: Communicate their ideas clearly and proficiently in speaking, appropriately adjusting content and arrangement for varying audiences, purposes, and situations
Outcome #5: Demonstrate the ability to think critically by gathering facts, generating insights, analyzing data, and evaluating information.
Outcome #6: Exhibit skills in information and technological literacy.
Outcome #7: Understand each other, moving beyond simple acceptance to embracing and celebrating the rich dimensions of other cultures by working as a team to learn, engage communities, exhibit cultural awareness, and create equity.
Outcome #9: Exhibit workplace skills to include respect for others, teamwork competence, attendance/punctuality, decision making, conflict resolution, truthfulness/honest, positive attitude, judgment, responsibility.
Evaluate advertising principles and theories and apply them to business.
Analyze the four P's of marketing and integrate them into advertising.
Compare methods of advertising research.
Analyze design principles of ads.
Compare the advantages and disadvantages of advertising media.
Design advertisements for the most common forms of media.
Design an advertising campaign.
Prepare an oral presentation and a written campaign for a specific product.
- The Dimensions of Advertising
- The Social, Ethical, and Regulatory Aspects of Advertising
- Business, Marketing and Consumer Behavior to Advertising
- Market Segmentation and the Marketing Mix
- Research
- Marketing and Advertising Planning
- Creative Copywriting and Art Direction
- Production: Print and Electronic Media
- Media Planning and Selection
- Media: Print, Electronic Media, Direct Mail and Outdoor
- Sales Promotion and Supplementary Media
- Local Advertising
- Public Relations, Corporate Advertising, and Noncommercial Advertising
- International Advertising
Class Lecture
Group Discussion
Case Problems
Small Group Work
Guest Speakers
Videos
Textbook & Teacher prepared handouts
Chalkboard
Overhead transparencies
Films and videos
Advertising and Marketing periodicals
Computers and Internet Access
Exams
Student participation
Assigned projects
Quizzes
Outcome 1. Assessed through assigned reading material and electronic research.
Outcome 2. Assessed through classroom presentations, student participation, and various assigned projects.
Outcome 3. Assessed through classroom presentations, student participation, and various assigned projects.
Outcome 5. Assessed through projects requiring evaluation and application of course material.
Outcome 6. Assessed through projects using the Internet, PowerPoint presentations and electronically prepared brochures.
Outcome 7. Assessed through student participation in various activities.
Outcome 9. Assessed through classroom projects and simulations that offer cases for decision making and group participation.
SCCC Policy
Technical support is available by contacting the SCCC IT Department at itech@sccc.edu
Canvas Help: canvashelp@sccc.edu
Seward County Community College (SCCC) is committed to ensuring digital and physical accessibility for all students, in compliance with the Americans with Disabilities Act (ADA) and Section 504 of the Rehabilitation Act. In alignment with the U.S. Department of Justice Title II accessibility compliance deadlines, SCCC continues to enhance the accessibility of its instructional materials, technology, and online content.
SCCC utilizes tools to evaluate and improve the accessibility of digital course content and help the College reach its compliance goals.
If you need support or academic accommodations due to a documented disability, please contact the Mental Health Counselor at 620-417-1106 or visit the Student Success Center in the Hobble Academic Building, Room A149.
To promote equal access, SCCC strives to provide captions and transcripts for all course videos and multimedia materials. If you encounter any issues with captions, transcripts, or other accessibility features in this course, please notify your instructor immediately so the issue can be addressed and corrected as quickly as possible.
SCCC remains committed to creating a learning environment that ensures all students can fully participate in academic programs and college activities.