This course will provide hands on experience in conducting an actual livestock auction, including animal selection, advertising, cataloging and animal preparation, clerking, and sales budgets. Students will also learn all aspects in marketing high valued crops, including harvesting, vegetable quality, cleaning and selling thru hands on experience in marketing thru a farmer’s market conducted by the students enrolled. For each unit of credit, a minimum of three hours per week with one of the hours for class and two hours for studying/preparation outside of class is expected.
For each unit of credit, a minimum of three hours per week with one of the hours for class and two hours for studying/preparation outside of class is expected.
The agriculture program at SCCC provides opportunities to further each student’s knowledge of and skills in agricultural operations.
Outcome #2: Communicate ideas clearly and proficiently in writing, appropriately adjusting content and arrangement for varying audiences, purposes, and situations.
Outcome #3: Communicate their ideas clearly and proficiently in speaking, appropriately adjusting content and arrangement for varying audiences, purposes, and situations
Outcome #5: Demonstrate the ability to think critically by gathering facts, generating insights, analyzing data, and evaluating information.
- The student will be involved in all aspects of conducting a livestock sale and farmers market.
- The student will be exposed to various forms of sales promotion and marketing. The student will be able to develop an advertising campaign for a livestock sale and farmer's market.
- The student will become familiar with the responsibilities of a sales manager, auctioneer, and ringman.
- The student will become aware of the importance of professionalism in conducting livestock sales and farmer’s markets.
- The student will be able to develop a budget for both operating an auction and holding a farmer’s market.
- The student will be exposed to various methods of merchandising.
- The student will be able to conduct a sale and a farmer’s market as evidenced by the class managing the annual pig sale and the SCCC farmer’s market.
- Planning a Livestock Sale and Farmer's Market
- Sales Budgets
- Auctioneers
- Ringman
- Sales Consultants of Managers
- Methods of Advertisement
- Importance of Professionalism and Customer Service
- Sale Catalogs
- Animal/Produce Selection
- Sale Clerking
- Purebred Livestock Sales
- Fundamental Concepts of Conducting an Actual Sale/Farmer’s Market
- Balancing Sale Funds (Avoiding Co-Mingling of Funds)
- Distributing Checks and Receipts
- Evaluating the Sale and Recommending Changes
- Students will Learn and Apply Methods of Accounts Payable and Accounts Receivable
- Lecture
- Discussion
- Class Handouts
- Guest Speakers
- Projects
- Guest Speakers
Methods of assessing the general course outcomes and the specific course competencies include tests, daily work, term paper, class attendance, and participation.
- SCCC Outcome #2 will be assessed and measured by discussion posts and contribution to marketing materials.
- SCCC Outcome #3 will be assessed and measured by participation in sales and farmer’s market and final presentation.
- SCCC Outcome #5 will be assessed and measured by contribution to final projects and class participation.
Under the Americans with Disabilities Act, Seward County Community College will make reasonable accommodations for students with documented disabilities. If you need support or assistance because of a disability, you may be eligible for academic accommodations. Students should identify themselves to the Mental Health Counselor at 620-417-1106 or go to the Student Success Center in the Hobble Academic building, room A149.