Master Syllabus MO1003, Introduction to Social Media

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Credits 3 Lab Hours 0 Lecture Hours 3 Clinical Hours 0
Course Description

Have a Facebook account? What about Twitter? Learning how to interact on various social media platforms is crucial in order to survive and thrive in this age of digital communication. In this course, students will learn the ins and outs of social media platforms such as Facebook, Twitter, Pinterest, Google+, Snapchat and more. Students will also discover how to use these personally and professionally. Learn to read analytics, find a target audience and tell stories 140 characters at a time. Students will talk about the social, economic and business benefits of social media.

For each unit of credit, a minimum of three hours per week with one of the hours for class and two hours for studying/preparation outside of class is expected.

Program and/or Department Mission Statement

The mission of the Humanities and Social Sciences is to foster an appreciation of the role that the humanities and social sciences has played in the evolution of civilized society and to explore the ways that an understanding of theory and practice in philosophy, the social and behavioral sciences, the fine arts, and written and oral expression will enable students to participate thoughtfully in a global society.

SCCC Outcomes

Outcome #2: Communicate ideas clearly and proficiently in writing, appropriately adjusting content and arrangement for varying audiences, purposes, and situations.

Outcome #5: Demonstrate the ability to think critically by gathering facts, generating insights, analyzing data, and evaluating information.

Course Outcomes
  1. Students will gain an understanding of social media elements, principles and ethics.
  2. Students will show practical understanding of the rudiments of social media by engaging and producing social media posts and campaigns.
  3. Students will learn how to read analytics/engagement and how to interpret for business use.
  4. Students will learn to tell compelling stories using social media formats.
Course Outline

community, government, business

  1. Media Relations
  2. Social Networks
  3. Sharing Expertise
  4. Video/Photo Sharing
  5. Crisis Management on the social sphere
  6. Social Media Ethics
  7. Rules of Engagement
  8. Impact and Value - analytics
  9. Pioneers of Social Media
  10. Global Perspective
  11. Formulating Strategies
Instructional Methods
  1. Class lectures.
  2. Written and practical assignments.
  3. Canvas.
  4. Social Media Apps and other Apps
  5. Weekly Projects and Campaigns
  6. Examinations.
Instructional Resources and Materials

Social Media Guide Section

  1. Associated Press Stylebook
  2. Course Text
  3. Online exercises (Canvas)
  4. Industry texts, magazines, newspapers and materials
  5. Social Media Apps
  6. Google analytics
Methods of Assessment

Outcome 2. 1. Students will be required to communicate with others using social media techniques. They must communicate a message, track and interpret analytics. The student should be cognizant of demographic audience differences.

Outcome 5

  1. Quizzes/Exams
  2. Assignments/projects, requiring recognition of elements of message/news worthiness.
  3. Campaign critique forms completed by students.
  4. Students will be required to show critical thinking skills through the determination of gathering facts, arrangement of information through evaluation and prioritization, and practical use of social media messaging.
  5. Classroom exercises on interpreting analytics.
  6. Critical thinking exercise in response to ethics case studies.
Americans with Disabilities Act (ADA) Statement

Under the Americans with Disabilities Act, Seward County Community College will make reasonable accommodations for students with documented disabilities. If you need support or assistance because of a disability, you may be eligible for academic accommodations. Students should identify themselves to the Mental Health Counselor at 620-417-1106 or go to the Student Success Center in the Hobble Academic building, room A149.