Master Syllabus BA2273, Salesmanship

Credits 3 Lab Hours 0 Lecture Hours 3 Clinical Hours 0
Course Description

A study of the general principles, theory, practice and techniques of selling including analysis of customer personality, psychology of selling and development of sales personality. For each unit of credit, a minimum of three hours per week with one of the hours for class and two hours for studying/preparation outside of class is expected.

For each unit of credit, a minimum of three hours per week with one of the hours for class and two hours for studying/preparation outside of class is expected.

Program and/or Department Mission Statement

Prepare students to obtain a job in mid-management or marketing position, possessing the skills to make them successful employees and employers.

SCCC Outcomes

Outcome #1: Read with comprehension, be critical of what they read, and apply knowledge gained from their reading to broader issues of the day.

Outcome #2: Communicate ideas clearly and proficiently in writing, appropriately adjusting content and arrangement for varying audiences, purposes, and situations.

Outcome #3: Communicate their ideas clearly and proficiently in speaking, appropriately adjusting content and arrangement for varying audiences, purposes, and situations

Outcome #5: Demonstrate the ability to think critically by gathering facts, generating insights, analyzing data, and evaluating information.

Outcome #7: Understand each other, moving beyond simple acceptance to embracing and celebrating the rich dimensions of diversity by working as a team to learn, engaging with community, exhibiting cultural awareness, and creating equity

Outcome #9: Exhibit workplace skills to include respect for others, teamwork competence, attendance/punctuality, decision making, conflict resolution, truthfulness/honest, positive attitude, judgment, responsibility.

Course Outcomes

Determine employment opportunities in salesmanship.

Integrate ethics in salesmanship.

Determine need of successful selling.

Integrate communication into selling situations.

Analyze the selling process.

Apply selling steps to various situations.

Evaluate various types of selling.

Demonstrate a sales presentation.

Course Outline
  1. Developing a Personal Selling Philosophy
  2. Developing a Relationship Strategy
  3. Developing a Product Strategy
  4. Developing a Customer Strategy
  5. Developing a Presentation Style
  6. Development of Self and Others
Instructional Methods

Class lectures

Class discussions

Role Plays

Field Observations

Videos

Presentations

Instructional Resources and Materials

Textbook

Paper and pencil (or pen) for note taking.

Tape recorders are permitted (however, flash photography is strictly forbidden).

Your mind and your attention.

Methods of Assessment

The SCCC Outcomes 1, 2, 3, 5, 7, 9 will be measured by:

Exams

Assignments

Sales Presentation/Demonstration

Quizzes

Americans with Disabilities Act (ADA) Statement

Under the Americans with Disabilities Act, Seward County Community College will make reasonable accommodations for students with documented disabilities. If you need support or assistance because of a disability, you may be eligible for academic accommodations. Students should identify themselves to the Mental Health Counselor at 620-417-1106 or go to the Student Success Center in the Hobble Academic building, room A149.