For each unit of credit, a minimum of three hours per week with one of the hours for class and two hours for studying/preparation outside of class is expected.
Prepare students to obtain a job in mid-management or marketing position, possessing the skills to make them successful employees and employers.
Outcome #1: Read with comprehension, be critical of what they read, and apply knowledge gained from their reading to broader issues of the day.
Outcome #2: Communicate ideas clearly and proficiently in writing, appropriately adjusting content and arrangement for varying audiences, purposes, and situations.
Outcome #4: Demonstrate mathematical skills by using a variety of techniques and technologies.
Outcome #5: Demonstrate the ability to think critically by gathering facts, generating insights, analyzing data, and evaluating information.
Upon satisfactory completion of the course competencies (passing grade) the student should be able to:
Examine the practice and theories of e-commerce.
Evaluate the techniques of web page design
Utilize the basic principles of Microsoft FrontPage and Publisher
Design and create an effective and well-organized web page.
Design and create a direct mail advertising piece.
Merge the data gathered from the web page form onto direct mail piece.
Apply skills to real world case simulations and local businesses.
- Internet and Business; Electronic Commerce
- Personal and Business Services Online
- Buying Online
- Security and Privacy Issues
- Doing Business on the Web
- Internet Marketing
- Digital Advertising
- Global E-Commerce
- Analyzing Commercial Web Sites
- Developing a Web Site
- Adding Images, Frames, and Tables
- Managing the Web Site
- Creating the Direct Mail Publication
- Merging the Database
Class discussions and demonstrations using handouts, videos, transparencies, projected graphical material.
Presentations using computer projector.
Hands-on lab exercises/projects inside and outside of the classroom.
Instructor textbook
Instructor computer workstation
Microsoft FrontPage 2000
Microsoft Access 2000
Microsoft Publisher 2000
Hands-on and written evaluations of projects
Outcome 1 Read with comprehension, be critical of what is read, and apply knowledge gained from reading to broader issues of the day. Assessment: Students will be assigned reading in two textbooks. They will apply the information by performing the tasks assigned.
Outcome 2 Communicate ideas clearly and proficiently in writing and speaking, appropriately adjusting content and arrangement for varying audiences, purposes, and situations. Assessment: Students will communicate with the owner of the organization, analyzing the target market, the electronic needs, designing a web page and direct mail piece in order to satisfying the customer.
Outcome 4 Think critically by gathering facts, generating insights, analyzing data, and evaluating information. Assessment: Students will be responsible for the complete design and evaluation of the electronic commerce of the business, the web page and the brochure.
Outcome 5 Utilize current technology relevant to respective disciplines. Assessment: Students will utilize the computer lab, including the digital cameras, scanners, computers and software.
Under the Americans with Disabilities Act, Seward County Community College will make reasonable accommodations for students with documented disabilities. If you need support or assistance because of a disability, you may be eligible for academic accommodations. Students should identify themselves to the Mental Health Counselor at 620-417-1106 or go to the Student Success Center in the Hobble Academic building, room A149.