For each unit of credit, a minimum of three hours per week with one of the hours for class and two hours for studying/preparation outside of class is expected.
Prepare students to obtain a job in mid-management or marketing position, possessing the skills to make them successful employees and employers.
Outcome #1: Read with comprehension, be critical of what they read, and apply knowledge gained from their reading to broader issues of the day.
Outcome #2: Communicate ideas clearly and proficiently in writing, appropriately adjusting content and arrangement for varying audiences, purposes, and situations.
Outcome #3: Communicate their ideas clearly and proficiently in speaking, appropriately adjusting content and arrangement for varying audiences, purposes, and situations
Outcome #5: Demonstrate the ability to think critically by gathering facts, generating insights, analyzing data, and evaluating information.
Outcome #6: Exhibit skills in information and technological literacy.
Outcome #7: Understand each other, moving beyond simple acceptance to embracing and celebrating the rich dimensions of diversity by working as a team to learn, engaging with community, exhibiting cultural awareness, and creating equity
Outcome #9: Exhibit workplace skills to include respect for others, teamwork competence, attendance/punctuality, decision making, conflict resolution, truthfulness/honest, positive attitude, judgment, responsibility.
Apply the components for the marketing environment as they apply to business.
Analyze the principles of marketing.
Compare or design a project for marketing a project in another country.
Implement marketing planning and research to business today.
Integrate consumer behavior into the current marketplace.
Analyze strategies for product design and packaging.
Compare methods of distribution for a product.
Compare the methods of promoting a product.
Contrast the advantages and disadvantages of the various advertising media.
Evaluate and apply pricing strategies for a product.
Evaluate careers in marketing
- The Marketing Environment
- Marketing Planning
- Buyer Behavior and Market Segmentation.
- Product and Service Strategy
- Pricing Strategy
- Distribution Strategy
- Promotional Strategy
- Marketing in Special Settings
Class Lecture
Class discussion
Small group work
Guest Speakers
Videos
Case problems
Computer Presentations
Textbook
Computer Simulations
Overhead Projector
Videos
Business Periodicals
Teacher Prepared Handouts
Computer Internet Access
SCCC Outcomes 1,3,5,6,7 & 9 will be measured by the following:
Exams
Student Participation
Assigned projects
Quizzes
Under the Americans with Disabilities Act, Seward County Community College will make reasonable accommodations for students with documented disabilities. If you need support or assistance because of a disability, you may be eligible for academic accommodations. Students should identify themselves to the Mental Health Counselor at 620-417-1106 or go to the Student Success Center in the Hobble Academic building, room A149.