For each unit of credit, a minimum of three hours per week with one of the hours for class and two hours for studying/preparation outside of class is expected.
Prepare students to obtain a job in mid-management or marketing position, possessing the skills to make them successful employees and employers.
Outcome #1: Read with comprehension, be critical of what they read, and apply knowledge gained from their reading to broader issues of the day.
Outcome #2: Communicate ideas clearly and proficiently in writing, appropriately adjusting content and arrangement for varying audiences, purposes, and situations.
Outcome #3: Communicate their ideas clearly and proficiently in speaking, appropriately adjusting content and arrangement for varying audiences, purposes, and situations
Outcome #5: Demonstrate the ability to think critically by gathering facts, generating insights, analyzing data, and evaluating information.
Outcome #6: Exhibit skills in information and technological literacy.
Outcome #7: Understand each other, moving beyond simple acceptance to embracing and celebrating the rich dimensions of other cultures by working as a team to learn, engage communities, exhibit cultural awareness, and create equity.
Outcome #9: Exhibit workplace skills to include respect for others, teamwork competence, attendance/punctuality, decision making, conflict resolution, truthfulness/honest, positive attitude, judgment, responsibility.
Apply the components for the marketing environment as they apply to business.
Analyze the principles of marketing.
Compare or design a project for marketing a project in another country.
Implement marketing planning and research to business today.
Integrate consumer behavior into the current marketplace.
Analyze strategies for product design and packaging.
Compare methods of distribution for a product.
Compare the methods of promoting a product.
Contrast the advantages and disadvantages of the various advertising media.
Evaluate and apply pricing strategies for a product.
Evaluate careers in marketing
- The Marketing Environment
- Marketing Planning
- Buyer Behavior and Market Segmentation.
- Product and Service Strategy
- Pricing Strategy
- Distribution Strategy
- Promotional Strategy
- Marketing in Special Settings
Class Lecture
Class discussion
Small group work
Guest Speakers
Videos
Case problems
Computer Presentations
Textbook
Computer Simulations
Overhead Projector
Videos
Business Periodicals
Teacher Prepared Handouts
Computer Internet Access
SCCC Outcomes 1,3,5,6,7 & 9 will be measured by the following:
Exams
Student Participation
Assigned projects
Quizzes
SCCC Policy
Technical support is available by contacting the SCCC IT Department at itech@sccc.edu
Canvas Help: canvashelp@sccc.edu
Seward County Community College (SCCC) is committed to ensuring digital and physical accessibility for all students, in compliance with the Americans with Disabilities Act (ADA) and Section 504 of the Rehabilitation Act. In alignment with the U.S. Department of Justice Title II accessibility compliance deadlines, SCCC continues to enhance the accessibility of its instructional materials, technology, and online content.
SCCC utilizes tools to evaluate and improve the accessibility of digital course content and help the College reach its compliance goals.
If you need support or academic accommodations due to a documented disability, please contact the Mental Health Counselor at 620-417-1106 or visit the Student Success Center in the Hobble Academic Building, Room A149.
To promote equal access, SCCC strives to provide captions and transcripts for all course videos and multimedia materials. If you encounter any issues with captions, transcripts, or other accessibility features in this course, please notify your instructor immediately so the issue can be addressed and corrected as quickly as possible.
SCCC remains committed to creating a learning environment that ensures all students can fully participate in academic programs and college activities.