Hands on experience in conducting an actual livestock auction, including animal selection, advertising, cataloging and animal preparation, clerking, and sales budgets. An overview of various purebred livestock sales, 4-H / FFA Livestock project sales and new concepts in livestock marketing will be discussed.
For each unit of credit, a minimum of three hours per week with one of the hours for class and two hours for studying/preparation outside of class is expected.
The agriculture program at SCCC provides opportunities to further each student’s knowledge of and skills in agricultural operations.
Outcome #1: Read with comprehension, be critical of what they read, and apply knowledge gained from their reading to broader issues of the day.
Outcome #3: Communicate their ideas clearly and proficiently in speaking, appropriately adjusting content and arrangement for varying audiences, purposes, and situations
Outcome #5: Demonstrate the ability to think critically by gathering facts, generating insights, analyzing data, and evaluating information.
- Identify all aspects of conducting a livestock sale.
- Assemble various forms of sales promotion. The students will develop an advertisement campaign for a livestock sale.
- Examine the responsibilities of a sales manager, auctioneer, and ringman.
- Recognize the importance of professionalism in conducting a livestock sale.
- Develop a budget for operating an auction.
- Appraise various methods of merchandising livestock.
- Design a sale as evidenced by the class managing the annual Livestock Sale.
- Planning a Livestock Sale
- Sales Budgets
- Auctioneers
- Ringman
- Sales Consultants or Managers
- Methods of Sale Advertisement
- Importance of Professionalism in Conducting a Sale
- Sale Catalogs
- Animal Selection
- Sale Clerking
- Purebred Livestock Sales
- Fundamental Concepts of Conducting an Actual Sale
- Balancing Sale Funds
- Distributing Checks
- Evaluating the Sale and Recommending changes
- Lecture and Discussion
- Guest Speakers
- Video Tapes
- Field Trips
- Hands-on Experience
- Livestock and Breed Publications
- Guest Speakers
- SCCC Outcome #1 will be assessed and measured by class participation.
- SCCC Outcome #3 will be assessed and measured by class project presentation.
- SCCC Outcome #5 will be assessed and measured by class project presentation.
Under the Americans with Disabilities Act, Seward County Community College will make reasonable accommodations for students with documented disabilities. If you need support or assistance because of a disability, you may be eligible for academic accommodations. Students should identify themselves to the Mental Health Counselor at 620-417-1106 or go to the Student Success Center in the Hobble Academic building, room A149.